MTL - Sell Evil - ~ Never changed

Florentia was reincarnated as the illegitimate child of the richest family in the empire.

There are a total of seven sins, and a revelation is made to a young man named Alex that he is destined to become a demon lord, more especially a demon lord of sin called LUST.

It's not like he can change that and because he always knew something about himself was different—not in a physical sense, well, maybe a little—and not in a mental sense—but rather because he is thrown into a demonic war that compels him to accept his new reality.

He was only aware of a difference in himself. Relating to him and the ladies who are drawn to him... Well, it was more or less like he was a magnet in front of all the girls, and all the girls were drawn to him like a metal.

Lucia grew up not knowing she was a princess.

He had four disobedient disciples, who now achieved success, won recognition and established their own sects.

The embarrassing thing is that it was him who drove those four out of his sect to make them independent.

But one day he had an incident and lost his cultivation. His life was hanging by a thread. Wandering around, he walked into his third disciple’s territory.

What should I do?

Mountains and seas can be tamed, days and nights can disappear.

Only you, the exceptional you, refuse to give up.

——

A man blessed with fortune, the best in his generation, had an accident and started anew; broken in body but firm in spirit, he now uses his wisdom to guide his evil disciples back to the right path.

Notes :
The title 参商 (Shēnshāng) has two meanings:
1) Constellations Shen (ch. “Three Stars mansion”, eu. Orion) and Shang (ch. “Heart mansion”, eu. Antares), which never appear at the same time.
2) Two friends/relatives who are separated/estranged and irreconcilable.

- Description from Novelupdates