America Tycoon: The Wolf of Showbiz-Chapter 1005 - 904 Best Director

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Chapter 1005: Chapter 904: Best Director

Chapter 1005 -904: Best Director

From before Christmas to after New Year’s Day in 2017, Martin had stayed in Atlanta on vacation, even entrusting Lily to fill out the Oscar ballots sent by the Academy on his behalf.

At the Cola Cult Headquarters, Martin handed a box to Robert.

“Isn’t it another Oscar statuette inside?” asked Robert.

“It’s David Fincher’s Oscar for Best Director; I’ve borrowed it for now. I have to return it after this year’s Oscar ceremony,” Martin said.

Robert understood, “Don’t worry, we have strong security here.”

Martin nodded, “Get the ceremony done as soon as possible.”

Robert carried the statuette upstairs to perform his Cola ritual.

“Let’s go,” Martin said, pulling Elena away.

With her hands tucked in her trench coat pockets, Elena asked, “Are you planning to compete for Best Director?”

“I’ve done quite a lot of preparation. I ought to give it a try.” Outside, Martin opened the passenger door for Elena, then moved to the driver’s seat. After getting into the car, he said, “No one has ever won both Best Actor and Best Director at the Oscars. I wonder if I can snatch this unique record.”

Elena, not too familiar with the Oscars, changed the subject, “Where are we heading next?”

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“I’ve prepared a surprise,” replied Martin.

Elena shrugged slightly.

Martin started the car and left Peachtree Street, soon arriving at a famous wealthy neighborhood in Atlanta.

Bruce was waiting in front of one of the detached mansions.

Seeing Martin’s car, he waved and opened the electronic gate.

Martin drove straight in, passing through the tree-shaded front yard to a British-style villa, which had always been Elena’s favorite in her younger years.

Including the yard, the mansion covered more than three acres and was worth a fortune.

Martin got out of the car and waited for Bruce to come over. Taking the document bag from his hands, he handed it to Elena, “When we were living in Marietta, we dreamed of someday moving into a Victorian-style mansion like this.”

He pointed at the document bag, “Take a look around. If you find anything unsatisfactory, contact the construction company inside. They can adjust according to your opinions.”

Elena had never thought about ending things with Martin, so she didn’t play coy, “The house is nice; I’ll take it.”

She walked towards the villa, “It’s quiet, spacious, and private here. It’s also suitable for you when you’re staying in Atlanta.”

Martin pulled her along with him into the villa.

The two discussed adjustments and decorations as they looked around.

As the New Year holiday ended, Los Angeles buzzed with activity, with the annual awards season reaching its most intense point of competition.

Smartly suited agents and fashionably dressed PR managers appeared everywhere in Burbank and Beverly Hills.

Davis Studio, Warner Bros., as well as Coca-Cola, Brioni, Cadillac, and Cartier watches – Martin’s sponsors – together had put in tens of millions of US dollars in public relations and marketing expenses.

In Hollywood’s awards race, this investment ranked solidly in first place.

In second place was “The Revenant” starring Leonardo.

Two wealthy and capable heavyweights with high-quality films were using their financial clout to wreak havoc during the awards season.

In the Oscar campaign, the more prepared you were, the better your chances of winning.

The buzz around Martin remained high.

Media were filled with positive articles about Martin.

According to feedback from the PR team, most jurors hadn’t watched “Joker,” and the screener DVDs mailed to them were merely a formality.

Busy directors in work mode had no time to watch a film with no economic involvement.

All publicity and marketing efforts focused on making sure Best Director jurors were aware that Martin had directed “Joker,” a film highly praised by both peers in Hollywood and film critics.

Martin also returned to Los Angeles from Atlanta, frequenting various events.

Campaigning was the PR managers’ job; his was to maintain ample exposure.

During awards season, exposure capable of drawing jurors’ attention came from a series of preliminary awards.

Hence, Oscar upsets were rare in the past twenty years, as winners of the preliminary awards were generally the Oscar winners.

Since the inception of guild awards, the overlap with corresponding Oscar wins was above 95%.

For the Oscar campaign, Martin made a high-profile appearance at the Golden Globe Awards in mid-January, where “Joker” won Best Director and Best Motion Picture – Drama.

Leonardo easily took home the trophy for Best Actor in a Drama.

“A Joker” maintained intense marketing, inviting some backlash, but it made jurors feel familiar with the film.

Martin’s side used all legitimate means to increase exposure.

Brioni launched a “Joker” protagonist’s custom suit.

When “Joker” was released, Coca-Cola with Joker promotion maintained high sales.

Cadillac launched a sales-successful Joker-themed vintage car.

Cartier also sold a commemorative edition watch.

Just before the Oscar nominations were announced, Martin walked onto the Hollywood Walk of Fame to imbed his own star there.

Subsequently, the Oscar nominations list featured “Joker” with eight nominations in total: Best Costume Design, Best Sound Mixing, Best Sound Editing, Best Film Editing, Best Cinematography, Best Adapted Screenplay, Best Director, and Best Picture.

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