Maximize Interest, My Money Grows Infinitely-Chapter 283 - 197 Let Camellia Bloom All Over Beijing_3

"For instance... for instance..."

She excitedly grabbed Chen Cheng’s hand, "Just like, the tangerine peel red bean paste we bought before, the store sells it for 68, if our volume increases, could we sell it for 18?"

"You can understand it that way, this is industrial production that we need to consider later." Chen Cheng smiled and said, "Take out your secret recipe, we’ll produce it in bulk and then distribute it to the stores."

"This way, not only can we ensure uniformity in taste, but we can also significantly reduce costs." Wen Shulin said from the side.

Xiao Meier’s eyes brightened even more upon hearing this.

But she still couldn’t dispel the concerns in her heart.

"Sister Lin, can we really succeed with this method?" She looked to Wen Shulin, "You are the professional."

"Xiao Er, hold on."

Wen Shulin flipped through her phone again, and a moment later, a report appeared in front of Xiao Meier.

"This is a report released by the National Chain Operations Association."

She explained intricately, "Among the top three, Mei Yi Jia’s number of stores has surpassed Zhongshi Hua’s Yijie and China National Petroleum Corporation’s Kunlun Hospitality, with over 33,000 stores nationwide."

"Mr. Chen’s idea is bold," Wen Shulin said affirmatively, "but it’s not without the possibility of success."

She pointed at the report on her phone and continued to say, "Mei Yi Jia was able to come out on top because of its dense network layout."

"Of course, as Mr. Chen has already said, ’Beijing Sister Er’ will not open for franchising, but will adopt a wholly-owned management model."

"This might bring greater challenges in management, but at the same time, it can better ensure the quality of products and services, as well as the uniformity of the brand."

"Moreover," Wen Shulin added, "the wholly-owned management model has a higher profit margin and greater potential for development."

"You see, MIXUE Ice City started just like this."

Xiao Meier felt even more confident upon hearing this.

And Chen Cheng added the final spark, "If we spread successfully, we can look for Chairman Wen to do an IPO."

"What’s an IPO?" Xiao Meier asked, puzzled.

"Going public, ringing the bell at the Hong Kong Stock Exchange." Wen Shulin smiled and said, "The last one who went to ring the bell, Nai Xue, surged to 48 billion."

"That much money!"

This was completely beyond Xiao Mier’s comprehension.

"Even if we don’t ring the bell, if Mr. Chen is willing to open up financing channels in the future, CGG is also willing to invest money."

Wen Shulin said with a smile, "The last one that took away 5 billion US dollars was MIXUE Ice City."

"Oh my!"

Xiao Meier was completely stunned by these astronomical figures; she had never imagined that her small dessert business could one day be linked to the unit "billion", let alone on the scale of tens of billions.

She looked at Chen Cheng with admiration in her eyes.

In her view, Wanbao Hall’s brief sample test was already amazing.

Now, turning the humble dessert drinks into a treasure trove of great value, she became an unbelievable business genius.

"Hubby, you are so awesome!"

Chen Cheng’s lips curved in a smile, while a trace of jealousy inadvertently flashed in Wen Shulin’s eyes.

"It’s not the first day you know this." Chen Cheng puffed up his chest, "How about it? Shall we do it?"

Xiao Meier did not respond directly but turned her head to Wen Shulin and asked, "Sister Lin, what do you think?"

Wen Shulin put away that trace of melancholy in her eyes, adopted a professional attitude, and said with a smile, "Of course we should do it! This is a once-in-a-lifetime opportunity!"

She reopened that market report, pointing to a page and saying, "Look, the domestic milk tea market has already surpassed 100 billion, and it’s still growing at a double-digit rate each year."

"But this market is still quite fragmented at the moment, without a real giant emerging."

"Although MIXUE Ice City has the most stores, their positioning is in the down-market with low per-customer spending and limited profit margins."

"While high-end brands like MIXUE Ice City and Nai Xue have high product prices, limited target audiences, and slower expansion speeds."

"So,"

Wen Shulin concluded, "If Beijing Sister Er can seize this opportunity, take a differentiated route, and build a high-quality, low-price brand image, there’s a full chance to carve out a spot in this hundred-billion market!"

Xiao Meier was boiling with enthusiasm, feeling like rolling up her sleeves and getting to work right away.

"Alright!" she slapped the table and said spiritedly, "Let’s do this!"

With her heart pounding, Xiao Meier looked at both of them, "But there’s still one problem."

"What problem?"

"I personally find this name a bit awkward," Xiao Meier looked at Wen Shulin, "Sister Lin, I’m not saying you chose poorly."

Wen Shulin didn’t mind; she had only mentioned this name as an analogy for Xiao Meier earlier.

"No worries, no worries, Xiao Er, it’s your brand, you choose the name."

Xiao Meier looked at Chen Cheng for help, "Hubby, you choose."

Chen Cheng pondered for a moment, his fingers gently tapping on the table, his mind whirling.

"’Beijing’, these two characters carry a strong regional attribute, and with Aunt Hu Shang’s presence, it’s very easy for people to think it’s a knock-off or just following a trend."

Xiao Meier brought up an idea, "How about naming it Wanbao Hall?"

"It doesn’t quite work." Wen Shulin shook her head, "This name works for a single store, but for a chain, it’s not fashionable enough and lacks a youthful vibe."

Chen Cheng glanced around Wanbao Hall, then gazed at the two most important women in his life, and an idea formed in his mind.

They say loving someone is like nurturing flowers; he felt a deep affection for these two beautiful, intelligent women, each with their own style.

He stretched out his hand, pointing towards the private room.

The two followed the direction of his finger, both looking at the name of the room and simultaneously exclaimed:

"Camellia?"

Chen Cheng smiled, "Add one more word."

"What?"

"Flower."

"Camellia... Flower?" the two murmured.

Chen Cheng nodded firmly, "Let the Camellia Flowers bloom all over Beijing!"

"Camellia Flowers... bloom all over Beijing!"

Wen Shulin repeated the words, her eyes sparkling with excitement.

She looked at Chen Cheng, "Chen Cheng, you really are a marketing genius!"

Although Xiao Meier didn’t quite understand what "marketing" meant, seeing Wen Shulin so thrilled, she also started feeling happy and nodded repeatedly:

"Yes, yes, Camellia sounds really nice, it’s a lovely name!"

Chen Cheng, seeing their smiles more beautiful than flowers, felt a tremendous sense of accomplishment.

"Sister Lin, you sit first. I will ask the kitchen to prepare a couple more dishes; we must celebrate today!"

After Xiao Meier spoke, she turned and walked back.

Wen Shulin admiringly watched Chen Cheng, murmuring, "And you say you don’t know how to invest! It seems you’ve got it mastered!"

"Eh, Chang Wei also says he doesn’t know martial arts," Chen Cheng joked.

"Smooth talker."

Wen Shulin flipped her long hair, whispering, "You’re so outstanding, what will I do if I fall in love with you?"

Chen Cheng was momentarily taken aback, then chuckled lightly, "So does that mean you don’t love me now?"

Wen Shulin was caught off-guard by Chen Cheng’s sudden counter-question, not expecting him to throw the question back at her.

Her fair cheeks blushed, she avoided his gaze, not daring to meet Chen Cheng’s eyes.

"It was me who asked you first," Wen Shulin faltered.

The smile on Chen Cheng’s lips deepened, "Shouldn’t you be the one to answer that question?"

Wen Shulin’s heartbeat inadvertently quickened.

She pretended to be calm, lifted her teacup, took a sip, trying to mask her nervousness, and said, "I was just speaking casually, Mr. Chen, don’t take it seriously."

"Oh? Really?"

Chen Cheng raised an eyebrow, his tone playful, "Then why are your cheeks red?"

"I put on blush today."

"I never realized how stubborn you could be."

Wen Shulin glared playfully at Chen Cheng, "Okay, okay, I give up."

"What have you lost?"

"My heart and mind, both lost."

Wen Shulin took a deep breath, as if making an important decision, looked directly into Chen Cheng’s eyes, and said word by word:

"I say, I, Wen Shulin, love..."

"Mr. Chen? Are you in the store?"

A gentle voice at the doorway interrupted Wen Shulin’s courage.

Chen Cheng looked up to see Meng Wanning standing at the entrance.

Clad in a white long dress, she embodied purity and a lively spirit.

"Eh, yes." Chen Cheng responded.

Meng Wanning’s gaze shifted to Wen Shulin by Chen Cheng’s side, and Wen Shulin likewise looked towards her.

Half a second later, both women turned their eyes back to Chen Cheng.

Though neither spoke, Chen Cheng read the messages hidden in each of their eyes.

Meng Wanning: Is she the career you mentioned? ƒreewebηoveℓ.com

Wen Shulin: Where did you find such a pretty younger woman?